This chapter is all about the So What Positioning Statement. This statement is a response to the question “what do you do?” that is designed to be interesting and to grab people’s attention. A positioning statement is a lot more than just a short sentence about your business or product, it is a concise answer to the “So What” question. This isn’t something that you can “wing it” with, it needs to be calculated to engage your audience and stick in their mind.
The So What Positioning Statement Generator begins on page 100. It leads you through the process of creating a compelling and memorable positioning statement that you will use. The format that this follows is “Do you know how…?, Well, what I do is…” After you have generated this you need to practice saying it in a comfortable and easy way. It is important for it to sound natural and not planned. Use that generator and post a couple iterations of your So-What Positioning Statement. Do you think that it will be a compelling tool? Use this space for useful critique, and try to perfect your positioning statement.
The So What Positioning Statement Generator begins on page 100. It leads you through the process of creating a compelling and memorable positioning statement that you will use. The format that this follows is “Do you know how…?, Well, what I do is…” After you have generated this you need to practice saying it in a comfortable and easy way. It is important for it to sound natural and not planned.
Use that generator and post a couple iterations of your So-What Positioning Statement. Do you think that it will be a compelling tool? Use this space for useful critique, and try to perfect your positioning statement.