Conversations on Website Conversion discussion

One of the greatest things learned by Jigsaw, the company involved in chapter 10’s case study, is that effective web design speaks to viewers emotionally.

This realization enabled them to make changes that would capture the attention of readers and to implement changes designed to propel the viewer forward to action.

As you prepare to implement a testing strategy, this idea can help you develop workable strategies for various testing elements, as well as helping you understand how your visitors use your site.

You can use this information sitewide to increase performance and to effectively manage your testing process and results.

Rather than spending hours discussing which plans might work based on guesses, wouldn’t it be better to know up front what your goals are and how to achieve those goals? That’s what testing can do for you.

How can you cater to the emotional needs of your audience as you begin to implement a culture of testing for your online business

Once again we're told to limit text. "If you don't need it, get rid of it." It seems that you are less likely to drive visitors away if you have less to say.

Catering to the emotional needs of my website visitors gets back to marketing 101; discuss benefits not features.

I have a tendency to want to be all inclusive. But, if I have to limit my text in order to eliminate, or cut down, noise - testing which features and benefits convert the most visitors into customers will help me in deciding what to include and exclude.