Conversations on Website Conversion discussion

This week’s chapters on purchasing, tools, error prevention, and browser compatibility remind us once again that great websites are about making the buying process as easy as possible for each consumer and giving them options while still keeping them focused on the task at hand.

Each element of your website should move the customer forward to the end goal while making them feel in charge of the process through options such as various payment methods and different ways of learning about your products.

There are many more tools and options available online than any one website can utilize effectively. However it’s helpful to know what’s out there so you can determine if your current system is the best way to accomplish your goals.

Did you take the time to do the exercises presented in the chapters? If so, what did you learn about the way your site functions and presents information as compared to the way your competitors do?

This is really a comprehensive list of tools to consider both when things are going well as well as when they are not going so well.

Fascinating that there are so many and mobile isn't even mentioned! Lots of testing to be done with almost a new dimension, that being mobile apps.