Goodreads Authors/Readers discussion

I'm constantly amazed on Goodreads when I discover that so many aspiring authors have no sense of how to target press releases and their prepration. Even further, they seen to not care.
This morning I came across a story entitled The 10 commandments of media outreach. The first commandment is, hardly surprising, to: 1. Thou shall tell a story. Here is the URL to read the rest of the story. Please take it to heart: http://www.linkedin.com/news?actionBa...

For those who really want to know what they're doing, I suggest:

hey thanks for this! A great read as I work on my press release for my forthcoming book

Great post! I am going to be studying it!