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Would you buy "gilded" (e.g. more fancy and beautiful) books?
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Which is not to say I'm uninterested in aesthetics. I do much prefer a well-designed book cover to a poorly designed cover, but that has nothing to do with gilding, price, etc. Some of the most well-designed covers are on books that cost $3 at the used bookstore.
And if other people want to spend big bucks on these gilded books, that's fine with me. At publishing houses books that earn lots of money subsidize the books that don't earn much money, which works out well for both authors.

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Books mentioned in this topic
Lamb: The Gospel According to Biff, Christ’s Childhood Pal (other topics)Rebecca (other topics)
What do you think?