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Niccolò Machiavelli
“Never attempt to win by force what can be won by deception.”
Niccolò Machiavelli, The Prince

Niccolò Machiavelli
“People should either be caressed or crushed. If you do them minor damage they will get their revenge; but if you cripple them there is nothing they can do. If you need to injure someone, do it in such a way that you do not have to fear their vengeance.”
Niccolo Machiavelli

Niccolò Machiavelli
“He who wishes to be obeyed must know how to command”
Niccolò Machiavelli, The Prince

Niccolò Machiavelli
“The lion cannot protect himself from traps, and the fox cannot defend himself from wolves. One must therefore be a fox to recognize traps, and a lion to frighten wolves.”
Niccolò Machiavelli, The Prince

Niccolò Machiavelli
“And here comes in the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both; but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.”
Niccolò Machiavelli, The Prince

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