

“When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.”
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―

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
― The Art of War
― The Art of War

“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”
― The Art of War
― The Art of War

“Appear weak when you are strong, and strong when you are weak.”
― The Art of War
― The Art of War
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