Marilyn Wheeler's Blog
December 3, 2012
PROMOTING MY BOOK THE FUN WAY
Finally, I’m going to do it! I’m going to turn away from the traditional do everything perfect model of promoting a book and see what or what does not happen. Yes, I’m hoping for a miracle and you may think I’m crazy but I’ve had miracles in my life before so I figure go for it!
My previous book, “Problem People at Work, The Essential Survival Guide” was published by Random House in London and St. Martin’s Press in New York and both were unexpected surprises…you might say miracles, actually I would say they were magic!
I was told I needed to promote the book for a year before it was published; get interviews, write blogs, tweet and follow any other current roads to success. For me, writing was my work as well as another totally unrelated full time business, The Healthy Way of Monterey. My goal was to finish the book and then move forward. It felt too big, too stressful to do more. I reminded myself over and over that this book is a great story. (Not just my opinion.) And when the time was right, the next steps would evolve but it needed to be FUN.
So there’s the foundation…the starting gate.
So what have I done? One guest speaking engagement and four more on the calendar. Started a Facebook page for the book (I now have three of those puppies, one personal, one Healthy Way and my new one Lost and Found).
This is my promotion strategy or perhaps better said my guide; if it feels right I do it, if it stresses me out I don’t. I am aware that something may stress me out and I will need to do it anyway because I know it’s just a learning curve or some other weird reason like the fear of hearing NO…like this blog was until today……
Lost and Found in Macedonia, A Journey to Unexpected Places
My previous book, “Problem People at Work, The Essential Survival Guide” was published by Random House in London and St. Martin’s Press in New York and both were unexpected surprises…you might say miracles, actually I would say they were magic!
I was told I needed to promote the book for a year before it was published; get interviews, write blogs, tweet and follow any other current roads to success. For me, writing was my work as well as another totally unrelated full time business, The Healthy Way of Monterey. My goal was to finish the book and then move forward. It felt too big, too stressful to do more. I reminded myself over and over that this book is a great story. (Not just my opinion.) And when the time was right, the next steps would evolve but it needed to be FUN.
So there’s the foundation…the starting gate.
So what have I done? One guest speaking engagement and four more on the calendar. Started a Facebook page for the book (I now have three of those puppies, one personal, one Healthy Way and my new one Lost and Found).
This is my promotion strategy or perhaps better said my guide; if it feels right I do it, if it stresses me out I don’t. I am aware that something may stress me out and I will need to do it anyway because I know it’s just a learning curve or some other weird reason like the fear of hearing NO…like this blog was until today……
Lost and Found in Macedonia, A Journey to Unexpected Places
