Lain Ehmann's Blog

Pay attention, because this is worth MILLIONS… When you’re creating content of ANY type, this is where it starts: Getting CLEAR on what you want to say. Way too many business owners record Facebook Lives, send emails, post on Instagram, etc. without having a clear message that they want to convey. They “go live” because …

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There’s a misconception that those who have made it big had the path laid out for them. They never had to face a moment of doubt… Or a time when they weren’t 100 percent positive that everything would turn out… Or periods where every single day felt like a battle. Well, I’m here to debunk …

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One of my favorite movies of all time is Groundhog Day with Bill Murray. In this family-friendly comedy, Murray plays Phil, a narcissistic and abrasive second-rate TV weatherman. To his horror, he’s assigned to cover the Groundhog Day festivities in Punxsatawney, PA. And he’s even more horrified when he finds himself repeating the same day […]

It’s December… the time of year when we’re thinking about cozy sweaters… …log fires… …and PLANNERS! It’s hard to resist the lure of a new bullet journal or Simple Planner or Filofax or any of the scores of other calendars and journals that are flooding social media this month. They all look so fresh and […]

Aspiring business owners and entrepreneurs typically fall into this one trap: They think it’s going to take TENS OF THOUSANDS of dollars (if not more!) and YEARS of trial and error and refinement before they can finally “make it.” Whew. That sounds exhausting! I’ll tell you a secret: Building a profitable six-figure business isn’t easy… […]

If you’re in a market that seems to be price-driven, it can seem tough (if not impossible) to stand out from the crowd. But it’s NOT. The first step is for YOU to treat yourself as unique. If you act like a commodity, your audience will see you as one. So, here’s what to do: […]

Okay, I lied. This post IS NOT about the perfect pitch email. That’s because you should NOT be emailing people cold and pitching them. Wot?? Seriously. Knock it off with the cold sales/pitch emails.  C’mon. You know what I’m talking about. It’s probably happened to you: You publish a new blog post about, say, the […]

I just got off the phone with a smart lady who thinks she might want to become a copywriter. Hurray! The world needs more smart copywriters.

Are a coach, inspirational speaker, or other topic expert? If so, you’ve got a bit of a challenge as you try to establish your unique message with your target market. After all, so many people out there in the expert authority industry are claiming to offer “hope,” “motivation,” and “support.” So how are you different? […]

You can’t get people to buy if they don’t read your offer. You can’t get people to read your offer if they don’t open your emails. So… if you’re a marketer, you’ve got to have great subject lines or your audience won’t open up. I have 10 tips for making your emails much more clickable […]