Doc Searls

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Doc Searls


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Doc Searls isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

A Taste of Matter

Two kinds of barbeque sauce sold by Costco, at one moment in time.

We had a party recently that required cooking an enormous number of baby back ribs. To acquire a volume of barbeque sauce sufficient to soak all the slabs, we took a run to our nearest Costco (an hour away on the south side of Indianapolis), where thee were plenty of Kinder’s and Sweet Baby Ray’s.

While my personal taste runs more to

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Published on September 12, 2025 08:41
Average rating: 3.82 · 4,076 ratings · 150 reviews · 69 distinct worksSimilar authors
The Cluetrain Manifesto: Th...

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3.82 avg rating — 3,921 ratings — published 2000 — 5 editions
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The Intention Economy: When...

3.71 avg rating — 178 ratings — published 2012 — 9 editions
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Linux Journal December 2018...

really liked it 4.00 avg rating — 3 ratings
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Linux Journal April 2013

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it was amazing 5.00 avg rating — 1 rating — published 2013
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Linux Journal September 201...

it was amazing 5.00 avg rating — 1 rating
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Linux Journal March 2018: D...

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Linux Journal September 2012

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it was amazing 5.00 avg rating — 1 rating — published 2012
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Cluetrain Manifestosu

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The Intention Economy: When...

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インテンション・エコノミー~顧客が支配する経済

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More books by Doc Searls…
Quotes by Doc Searls  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“We play the hands of cards life gives us. And the worst hands can make us the best players.”
Doc Searls

“But perfectly personal advertising is a dream of advertisers, not of customers.”
Doc Searls, The Intention Economy: When Customers Take Charge



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