Some of my students approach me with stories of opportunities they get for a business, but they’re not sure if it’s the right opportunity. There’s also sometimes this added lure of making more money even though it’s not necessarily aligned with their personal interests or strengths. The following is an analogy that I use in one of my courses: Imagine that you’re on a freeway–an expressway, a highway or whatever it’s called in your country–and you are looking for a specific exit. If you think it’s coming up but you’re not sure, what lane are you traveling in, the passing read more

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