Roald Dahl on cereal boxes?

In Britain, publishers are so desperate to get kids to read that they're turning to cereal boxes, and they're starting with Roald Dahl's books--including PB's personal favorite, CHARLIE AND THE CHOCOLATE FACTORY.  What do you think--would Dahl have liked to have his books printed on the back of a box of frosted flakes?  Couldn't they have chosen a chocolate bar instead?


The same article notes:  "A survey of 8 to 12 year olds conducted by Asda found that, while 78 per cenRead More...

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Published on April 12, 2011 10:50
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message 1: by Anna (new)

Anna When I eat cereal I like to read what is on the box, but I don't think putting books on them is a good idea.


message 2: by Holly (new)

Holly I mean, I'm all for reading, but....what has the world come to???


message 3: by Chloe (new)

Chloe Wait wouldn't that mean cereal will be even more expensive?


message 4: by Allison (new)

Allison I love reading cereal boxes on the odd times (1 in 365 days) I do eat cereal but Roald Dahl books belong in a tightly bound book not cereal!


message 5: by Chloe (new)

Chloe I do not think Roald Dahl she be put on a cereal box! It seems like i dunno... bad


message 6: by Alicia (new)

Alicia Alonso Roald Dahl is a great writer so I can't believe he has to put stuff on cereal boxes!!!!!! It just dosen't seem right!


message 7: by Emma (new)

Emma I just think that it would be a good excuse to read while I'm eating breakfast without getting a book taken away. Maybe instead of Roald Dahl books there they should write their own stories, about Frosted Flakes.


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