This post will show exactly how one start-up improved their homepage conversion rate (visitor to sign-up flow) more than 20%, then 16% again, with a few simple changes and Google Website Optimizer.

Once reading this, you will know more about split-testing than 90%+ of the consultants who get paid to do it…

There are a few advanced concepts, but don't be intimidated; just use what you can and ignore the rest.

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Along with Founders Fund (Dave McClure), Garrett Camp (CEO, StumbleUpon), and others, I