If only W. Edwards Deming had Pokémon GO.

“You must go and find them,” the famous engineer once said.

He was talking about problems in a business, not imaginary characters. Yet the idea is the same. Nothing much happens when a leader sequesters himself or herself in an office, sending emails, and waiting for people to come in the door. If you want to catch ‘em all, you first need to go find them.

MBWA – management by wandering around – they called it. Maybe these days we need an app to get us moving around the company. If we had one, my latest Forbes column speculates on 17 characters we’d find.