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Amazon does compensate authors with a modest flat fee for participation in the program, which is about 90 days per book, but as you note, the exposure is very valuable. I was very fortunate to have Flash on home page, which is analogous to that first page of Google search results. Big smile here. Thanks Amazon!
Idle curiosity - feel free to ignore this question. Does Amazon compensate you for each free read of your work? Or do they consider the exposure sufficient compensation?