Here are Dave Doolittle’s tips on how to start a business that will have as much chance of getting off the ground as a balloon filled with rocks.

1. Make your product interesting. People will run like prey from predators if something makes them think.  Take books, for example.  Books like 50 Shades of Grey sell like hotcakes while only a handful of people have ever heard of Shillelagh Law.  It’s a crying shame but proves the point.  Come up with something interesting and d...