dogunderwater:

iTunes that shit, basically. Take a look at critiques like this and change what's wrong (which has already been happening, at least at Marvel? somewhat at DC as well) (also stop optimizing for tablets). Fans want digital copies anyway — make it worthwhile to pay for them rather than pirate. Lose the nostalgia attached to the floppies and direct more into making TPBs viable sales markers. 

To compare to music, many people will pirate to sample and will then purchase concert tickets, albums, and merchandise. Figure out how to lowball the sample price, lure in those willing to pay, and don't box out those that aren't from giving you the money for the 'extras.'

Also, hire some SEO people because 'online dc comic subscription' does not immediately take me to a page where I can subscribe to digital comics, such as this page. :|

Of course maybe this is all going on and the numbers tell me I'm totally wrong. IDK. 

Okay, I promised I would talk about the marketing stuff that was raised here and I'm happy to do that (in my admittedly limited experience), but I'm having a hard time following the thread a little, so I'm going to just cut and paste the marketing questions you guys asked and try to start a new thread before my head explodes. I won't leave anyone out or avoid anything, just need to put it in a thread I can follow.

Everyone cool with that?