This is quite a turn of events. Quote from Wall Street Journal story below.

Miquela Sousa, who recently graced billboards from London to Japan as part of an Ugg advertising campaign, ticks off all the boxes for a model of the moment: She is exotic, attractive and huge on Instagram.

She is also entirely fake, a computer-generated character who—despite what she says on Instagram—can’t feel the pain of a hangover or appreciate how hard it is to walk in stilettos.