Imperious images and letters force us to read, while the pleading things of the world are begging our senses for meaning. the latter ask; the former command. Our senses give meaning to the world; our products already have meaning, which is flat. they are easier to perceive because they are less elaborate, similar to waste. Images are the waste of paintings; logos, the waste of writing; ads, the waste of vision; announcements, the residues of music. Forcing themselves on our perception, these low and facile signs clog up the landscape, which itself is more difficult, discreet, silent, and often dying because unseen by any saving perception.

Michel Serres, Malfeasance