Here are the two most common pleas I hear from marketers,

"Our product is as remarkable as we can make it, and we're trying really hard and it's very important to us that people buy it, but despite our hard work, it's not selling!" (Hint: calling it a purple cow doesn't make it one).

and

"Our business is built around the status quo, and it's not fair that the market wants something else now."

In both cases, the marketing pitch is focused around the seller, not the buyer. You wouldn't (and don't) ...