Social networking can chew up and swallow a lot of time. Blogging, Facebook, MySpace, Twitter, BookReader (or something like that). What? Not heard of BookReader? I read somewhere that this was the place to be involved if you loved reading, but if you were an author, forget the other networks and commune with your target audience – people who love to read. I probably read that from strategic PR sent out by the BookReader company.

As a mid-list author that few people have heard about, I th...