I just got back from a seminar and lab with Anita Ondine. It was fantastic and really showed me what I need to do to be successful with my work.

In my latest YA novel ASSURED DESTRUCTION, I built in a number of transmedia hooks. For those of you new to it, transmedia is story integrated across devices, formats, locations and platforms. It's not a story retold on various platforms, rather a story that unfolds across them all.

For instance, Jan, the protagonist in the novel has a number of Twitter, Facebook and blogs which can be recreated in reality and will form a very real part of the overall experience for the those who follow or subscribe to them.

I need to take it further than that though. Jan needs to post YouTube videos of how to do simple hacks of computers and WiFi networks.

A hacker website featured in the series can actually exist and act as a forum for readers.

None of this is expensive, but it'll add to the world, especially one that is tech savvy. Not all projects require or even should have transmedia hooks, but others appear made for them. Any website, blog, character, news story, etc. these will all exist online and will act as entry points to the novel for those who stumble across them.

Don't forget as you write your story to think about elements you can incorporate that might serve as a way to both market it and to draw your audience deeper in.