I was traveling to Delhi airport after a TEDx talk with a wonderful person Ms. Nabomita Mazumdar. She is one of the Top 100 Women Achievers winner from the Ministry of Women and Child Development, India. During our interaction she said, “whoever has identified the name QtPi, it’s amazing”. Perhaps this wasn’t the first time I had heard. People have smiled on hearing the name “QtPi” (www.qtpi.in). Nabomita’s words were reaffirmation of having the right name! Any branding strategist would agree that the right name is timeless like a workhorse and a brand asset.

Do share your such experience!