The internet offers an unprecedented opportunity for marketers and business owners to promote their products and services. Utilizing online tools such as blogs, newsletters, social media sites, and search engines can help a company develop a base of engaged customers. Each channel presents its challenges for marketers who are trying to build awareness and gain website traffic.

Fortunately, each channel has its own set of benefits that can help grow your number of followers, clicks from search engines and engagements in different media.

One feature that makes the internet so worthwhile is search engines like Google, Yahoo!, and Bing. These digital tools give consumers the ability to find just about anything they’re looking for. When you place keywords into a search query, search engines will return links to websites relevant to your search.

This article will tell you how to tweak your content to help you grow organic visibility on the search engine results page. We will start by explaining why this should be a priority for your business.

Why is it essential for marketers to rank high in the results of a keyword search?

Search engines offer an easy access point for customers looking for products, services, and information. When you’re listed higher up on the first page of results, not only will you gain website traffic but also establish yourself as an authority in your field.

There are considerable differences in average click-through rate (CTR) from the different positions. In the example below, you can see that the number 1 position for the search query “plumber” on average gets over 34% of the clicks, while the number 8 only gets 1%.

If your goal is to increase the number of people visiting your website, it’s essential to rank high in search results.

6 Proven Tweaks You Can Do To Increase Rankings

Back in the days, we SEO’s used to stuff our articles, titles and meta descriptions with keywords only to spam it with toxic backlinks. Those days are (luckily) over.

In 2021, SEO is all about providing relevant content to meet the search intent. In other words, your content needs to add value to the people. You need to help them understand something or solve a problem for search engines to rank you high.

To rank better in search results, you must have the right amount of keywords per article and improve user experience on your site by optimizing page speed and loading time.

Google Loves Fast Loading Pages
Recently, the digital marketing team at Moz researched how page speed affects your rankings in search results. As it turns out, pages that load faster generally rank higher than those that don’t. There is a 1% difference in CTR from positions 4 to 5.

According to the data, Google emphasises page speed when ranking web pages for search results. This means that they want users to access the information they’re looking for as quickly as possible.

1. Make Sure Your Title Includes the Keyword

Your title is one of the most important elements you need to optimize for your content. This is what people will see first in search results, and it’s also the best way for Google to understand what your article is all about.

When optimizing your page titles, make sure that you include the main keyword in your title, but do it without overdoing it. Google has evolved and doesn’t want to display titles with keyword stuffing anymore, so you need to find the best balance between creativity and SEO.

2. Put Your Keyword 2-3 Times in the Introduction

Google wants you (the webmaster) to answer what the searcher wants as fast as possible. So, if somebody is searching for “best kitchen knives, make sure that the website content answers the searcher’s question right away.

And for you to do this, you need to use your keyword (in this case, “best kitchen knives”) 2-3 times in the Introduction of your article/video/webinar and make sure that it’s included in the first 100 words.

3. Make the Most of Semantic Keywords

Since Google is constantly evolving and getting more imaginative, you must use semantic keywords. But what are those?

Semantic keywords are words related to your main keyword (in this case, “best kitchen knives”), but they don’t include the exact search query or phrase. You can say that they are similar or related to your main keyword.

For example, if somebody is searching for “best kitchen knives,” you can use the following keywords:

Best kitchen knife sharpener (semantic keywords)How to choose the best kitchen knife (semantic keywords)Best kitchen knife set (semantic keywords)

Have the Right Type of Content
Having the right type of content will help you gain organic visibility. As we stated earlier, modern SEO is about providing relevant content that meets the search intent.

To find out what kind of content is the right one for a search query, you have to do a quick google search. Find out what kind of pages Google prefer for that search and do the same.

Is it a product page, a review, a blog post or a video tutorial that Google wants to show their users? These are questions you need to find the answer to.

Get People to Link to Your Content
Last but not least, you need other websites to link back to your content. This is very important for Google rankings because it tells them that your content is valuable and relevant.

If you have high authority in your industry and on your website, the chances are that someone will link to you from time to time. However, the content has to be incredible, and you will have to be a mini-celebrity.

Normal businesses or content writers use Onmark’s backlinking services to make sure other websites link to them.