If waking up in darkness wasn’t enough to prompt Airbnb hunting for destinations literally *anywhere* but here, it turns out we can’t even run to social media as a usual form of escapism in the New Year. Why, you may ask? Diets. Diets everywhere!

The year is 2022 and it appears the mainstream media and diet companies specifically are yet to cotton on to the fact that talking about weight loss in the period directly after Christmas (or the other 11 months of the year for that matter) can be r...