As a client, your job isn't to be innovative. Your job is to foster innovation. Big difference.

Fostering innovation is a discipline, a profession in fact. It involves making difficult choices and causing important things to get shipped out the door. Here are a few thoughts to get you started.

Before engaging with the innovator, foster discipline among yourself and your team. Be honest about what success looks like and what your resources actually are.

If you can't write down clear ground...