I've been asked a few times if I use moodboards in my client projects. Not always. But moodboards can be useful for narrowing the focus and reaching consensus on design ideas before any design work takes place. Here’s a PDF (5mb) that shows a sample of this early project phase. I pieced it together for a recent client call to discuss the potential of three design directions and how various identity elements could pan out.

A few more thoughts in the video below.

Elsewhere, a couple of questions you...