If there are two or three good ideas I’m struggling to choose between, I’ll often show my client one carefully considered sketch for each direction. I’ll describe why they’re strong fit and how they might adapt to various applications. But most of the time sketches go unseen, because it’s my job to show what works, not what doesn’t.

A glimpse into my logo sketchbook.

As always, many thanks for reading. I appreciate you being here.

Monkey Baa is an Australian theatre c...