A big presence on social media may have seemed like a nice-to-have for creators but in the case of Hollywood films, there’s growing evidence that it may already be a necessity. In a recent interview with Variety, actor Ethan Hawke shared some observations about the growing role a social media platform is taking in casting decisions for projects and even if those projects get the green light from studios and funders in the first place:

“Sometimes I’ll be setting a movie up and someone will say...