They're funny things, these official Facebook pages.  Many writers, projects and companies have one, but their impact and appeal seem uncertain.  I decided to find out for myself, by creating one.

One thing I discovered along the way, is that this kind of Facebook page is public.  You don't have to be logged in to see it, so in that respect it's much like a website.  I tend to keep my personal Facebook profile for friends, family and colleagues, so it makes sense to separat...