So I've decided I've totally been missing out on a promotional gold mine for RED-HEADED STEPCHILD. If you've been alive for the last couple of weeks, you've likely heard about the brouhaha surrounding Jay Leno and Conan O'Brien.

Since the media isn't exactly what one would term "original" in their puns and headline witticisms, inevitably Conan has been called a red-headed stepchild so much it's become cliche.

But you know what's awesome? I happen to have a book on the shelves that shares a...