So far, The 4-Hour Chef has had some great allies, including Panera (complete with new hidden Slow-Carb Diet menu), BitTorrent (bundle here), and Hastings. In San Francisco, Samovar Tea Lounges in now selling signed copies in all locations!

But I’m most excited about my next partner: you.

What to do if 1,000+ books stores are boycotting you? Create your own bookstores, of course. That’s where The Army of Davids Campaign comes in.

- From now until Friday at midnight PST, interested readers can sell The 4-Hour Chef through their own “bookstore” Fan Fundraising pages on Rally.org here.

- I will donate $6 of every book sold (100% of my royalties and then some) to DonorsChoose.org to help high-need public school classrooms.

THE PRIZES

#1 – Grand Prize for most books sold (500 books minimum): An all-expenses-paid overseas food sabbatical with me and friends. You’ve seen me host trips to India, Africa, and elsewhere. They’re always a blast. Though details are TBD and dates will be mutually agreed, it’s likely we’ll be doing a high-end trip through Tuscany, Italy.

#2 and #3 – Runners-up Prize for second and third most books sold (250 books minimum): An all-expenses-paid full-day trip to SF to see my favorite spots and enjoy mastermind jam sessions with me and a small group of entrepreneurs.

Find full details here, and I hope to travel with you soon! If you need an inspirational video to get you pumped, here’s one of my favorites. Avante!