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The 4-Hour Chef Launch — Marketing/PR Summary of Week One

What a whirlwind of a week!

For those of you interested in how I sequence launches, or how punishing the last 7 days have been, or what’s required if you want a shot at #1 New York Times or BookScan, below is a very partial list of media coverage and partnerships. They are in rough chronological order. If I missed anyone, please let me know in the comments!

I’ve done more here than in my last two book launches combined, and reader results (Twitter examples here) have made it all worth it.

I was pleasantly surprised by how many bookstores are now stocking The 4-Hour Chef, which sat at Amazon #2 for most of this week (Diary of a Wimpy Kid is a juggernaut, but Ina Garten is my real competition). According to my readers on Facebook, stocking stores now include Tattered Cover, Copperfields, Powell’s, Elliot Bay, Vroman’s, Prairie Lights, Changing Hands, Boulder Bookstore, and even some Books Inc. (my local fave). Barnes & Noble continues to boycott nationwide, but indies are picking it up, which makes me very happy, of course. It’s exactly where I want a 600+-page full-color book!

Last but not least, sincere thanks to everyone who’s left Amazon reviews!

If you have read the book (or are reading), pretty please take 30 seconds to leave a short review — it would really mean the world to me. Just click here. I have read every review and commented on many of them. At the very least, if you take a look here, there are some great conspiracy theories in the 1-star reviews. Many folks don’t seem to grasp the idea of ADVANCED copies of books, which all authors send out, often in the hundreds. Doing the same doesn’t make me a Scooby-Doo villain or clever mastermind, alas.

Now, to an incomplete list of media from the past 168 hours or so, excluding national advertising…

Offline/traditional names

USA Today – ’4-Hour’ author Timothy Ferriss returns as a chef

The New York Times - Fête Accompli | 4-Hour Feasting

The Wall Street Journal - ’4-Hour’ Man Masters Food, The Good Life

Bon Appetit - A Bird in the Pan: Testing “The 4-Hour Chef”

Outside Magazine – From Modern to Mallman (one of three online, also a print piece)

Wired Magazine – “Better, Faster, Smarter” (Tim Ferriss tests smart drugs) — not yet online but in Dec print.

CBS This Morning (Charlie Rose, Gayle King) – Timothy Ferriss talks food, life lessons

Fox & Friends – ‘Recipe’ for Success

The New York Post – Required Reading

Dr. Oz (almost an hour total on TV, plus online) – Health-boosting Secrets From The 4-Hour Chef Tim Ferriss

Dr. Oz – Tim Ferriss’ Plan to Master Cooking in 4 Hours, Pt 1

Dr. Oz – Tim Ferriss’ Plan to Master Cooking in 4 Hours, Pt 2

Dr. Oz – Tim Ferriss’ Vitamin-Rich Recipes

Partnerships

BitTorrent (160 million+ users — more coming on this)

Panera Bread (1,500+ locations)

TaskRabbit (1,000s of hours saved)

Rally (1,000+ books sold)

Blogs/online press

PaidContent – Ferriss: Even if I sell a million Kindle books, some people will call it a failure

PaleoHacks – If you could become world-class in anything in 2013, what would it be?

BoingBoing – Tim Ferriss’s new book about learning

The Huffington Post – New Timothy Ferriss Book, ’4-Hour Chef’, Has A Great Trailer (VIDEO)

Small Business Trends – Retailers Fight Amazon with Ferriss Boycott

Seeking Alpha – Amazon Is Crushing It

Digital Journal – Review: ‘The 4-Hour Chef’ is more than just a cookbook

TechCrunch – With Amazon Publishing Stonewalled By Retailers, Tim Ferriss Taps BitTorrent To Market His New Book (and more press here)

The Huffington Post – “4-Hour Chef” Tim Ferriss Reveals Secrets of Meta-Learning and Living the Good Life

Ramit Sethi - Live webcast w/ Tim Ferriss this Wednesday, 9PM EST

Danny Roddy – My Interview With Bad Ass Mother Fucker Tim Ferriss

Livestrong – Make Better Meals In Less Time

TubeFilter – With Help Of YouTube, Tim Ferriss Makes Book Trailers Go Viral

Metro – The art of learning

Goins Writer – How to Become World-class at Anything: An Interview with Tim Ferriss

Entrepreneurs-Journey – Tim Ferriss Talks About His Latest Book “The 4-Hour Chef”, How To Learn Anything In Half The Time And Why He Went To Sniper School

99U – Tim Ferriss: On The Creative Process And Getting Your Work Noticed

The Art of Manliness – How to Make the Best Beef Jerky in the World

Cooking for Engineers – Crunchy Bloody Mary

InsideHook – Culinary Design

Man Vs. Debt – Rapidly Learn Any Skill (Including Cooking): An Interview with Tim Ferriss about “The 4-Hour Chef”

Greatist – The 4-Hour Chef: Tim Ferriss’ Crazy, Brilliant Cookbook

Personal Branding Blog – Personal Branding Interview: Tim Ferriss on The 4-Hour Chef

5 Minutes for Mom – An Interview with Tim Ferriss- Author of The 4-Hour Chef

Slashfilm – Author Tim Ferriss Lists His Favorite Cooking TV Shows and Movies

AskMen – Tim Ferriss On The 4-Hour Chef

Chronicles of Strength – How to Learn Anything: Pat Flynn Interviews Tim Ferriss on The 4-Hour Chef

Runkeeper – We’re giving away 20 copies of Tim Ferriss’s new book!

Lifehacker – I’m Tim Ferriss, and This Is How I Work

Shira Lazar: What’s Trending – How to Complete All Your Facebook Tasks in Just 4 Hours: A Tim Ferriss Presentation

Gothamist – After Thanksgiving, Go On A Manhattan Food Marathon

Refinery29 – How To Get Into Every Resto In Town, A Primer By Tim Ferriss

The Grindstone – Tim Ferriss Will Teach You How To Cook In 4 Hours And Conquer The World

Food Babe – The 4-Hour Chef – The Coolest Cookbook I’ve Ever Read

KrisKris – The 4-Hour Chef – Interview With Bestselling Author Tim Ferriss

Wellness Mama – How to Cook Like A Pro and Learn Anything

BoingBoing – Timothy Ferriss: Cheat Sheets for Everything

Cracked – 8 Cheap Ways to Fake Being a Pro Chef

The Huffington Post – The Anti-Hunter’s First Hunt (Exclusive Excerpt)

Gear Patrol – Interview: Tim Ferriss on Steak, Kitchen Tools and the Return of the Polymath

AskMen - The 4-Hour Chef: Exclusive Look: Tim Ferriss’ New Book

Wall Street Cheat Sheet – Tim Ferriss: The 4-Hour Chef Controversy Displays the Future of Publishing

Social Triggers – The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)

AllFacebook – Humor: How To Complete All Of Your Daily Facebook Tasks In Just Four Hours

Business Insider – The 4-Step Process For Mastering Any Skill

Lifehacker – Use Tim Ferriss’ Four-Step Process to Master New Skills

Cook Taste Eat – Pork Loin with Walnut Purée, Poached Carrots and Bacon Frisée Salad