I am shaking my head in wonder at how out of touch publishers are with what readers want. This latest turn smacks of desperation.

How about just giving us a good story, well told?

Here's what I'm talking about (from Eric Engleman's AMAZON BLOG):

'Enriched' e-books: Will they fly?
Amazon.com early on made a habit of pricing digital versions of new release books at $9.99, well below hardcover list price. That irked publishers, who thought the $9.99 standard ...