From the Department of Why the Heck Didn’t I Think of That? comes SayWhat, a new Android app that “lets 
you introduce the subject of your call, set 
the mood and check the availability of the 
person you’re calling before or while placing
 the call.”

Check out the 1-minute video below. Then spend at least 3 minutes afterwards kicking yourself with regret at not being as swift and creative as these Israeli entrepreneurs.

(HT: Springwise. Of course.)