*saunters over*
*shoves hands in pockets*
*leans in close while still appearing completely nondescript*

Psst.

Hey. You.

Yeah, you.

Something really cool is happening over here and I think you should go check it out or something.

*saunters away*
*once gone, you notice a note has been left in your pocket. a small pink heart with a strange number scribbled on the surface...*