The #yalitchat topic on Twitter this week was all about buzz – how is it created, how do you build on it, etc etc etc.  Now, I'm normally totally distracted at night so I always miss out on these chats, but the stars seemed to align this week, and I got to take part, and its really had me thinking.

Buzz, for those who may not know, is kind of a pulse for what people are hyped up to read.  It's "interest" and "fascination" and "demand" all in one.  And there's generally two agreed-upon ways to ...