The frustrating thing about publishing is that so much of publishing buzz is smoke and mirrors; the way to market some books is to make people think that everyone ELSE is loving/buzzing/dying to have it. As Newberry Honor Winner Grace Lin said brilliantly over on Blue Rose Girls, "A lot of good marketing is about making it seem like your book is selling like hotcakes, that your fans are rabid and you are just the hottest thing out there, even if you're not. Many marketing gurus see it as prop...