At the most basic level, this question is directed to the writer. Who are you going to share your work with? I'm guessing you're going to share it with the people you know. This probably includes your friends and family, as well as a critique group and online reviewers if you belong to those communities. Some writers don't.

Others aim for larger audiences. I hesitate to say higher, because if you're happy with your audience you shouldn't worry about it. It's not a higher goal if you're not...