Having a writing blog is something that can benefit all authors, whether you are self-publishers, traditionally published or just starting out on your writing career. Promoting your blog is important – after all, there’s not much point in writing it if people can’t find it to read it. Here are some tips for promoting your writing blog.

Firstly, write a good blog that is filled with interesting content and is well-written. It’s much easier to promote something that people might actually want to read.
Be consistent, both in the quality of your blog posts and with the frequency of your updates. Think about what’s realistic for you and work around that.
Stick with it. Promoting your blog can help to attract more readers, but it does take time, so you might not necessarily see fantastic results straight away.
Think about SEO keywords. If you want people to be able to find your blog by searching online, make sure it’s listed under relevant keywords. Keyword tools such as Google Adwords can help you decide which words and phrases you want to focus on.
Include social media links to and from your blog. Make sure it’s easy for people to share content that has been posted to your blog, and promote your new posts on social media.
Promote your blog through your other marketing activities. For instance, if you’ve got a newsletter that you send out regularly to subscribers, include a link to your blog in there and perhaps include your most recent blog post too.
Get involved with guest blogging. There are plenty of bloggers out there who look for quality content from other writers, and taking part in guest blogging can be a good way of getting your work to a new audience.
Make sure your focus is always on quality. It’s better to do a few things well than many things badly, so it might be an idea to pick a few marketing activities that you want to focus on and take the time to get them just right.
Don’t neglect marketing other aspects of your work. Don’t forget it’s not just about your blog – you need to promote your books and your brand as well. Promoting these other aspects can in turn be good for your blog, as a pre-existing platform is always useful when you’re looking to make a mark with something new.

What are your tips for promoting your writing blog?