DIY Transmedia — Assured Destruction Case Study

Over the course of the next few weeks I’m going to explain myself. By the end of it, you’ll have a good sense of what the Assured Destruction series is supposed to be, why I did what I did and how it’s working. Not only is the book available for free, but code I use is also open source. You can do this too.

1. What am I doing with Transmedia?
First of all, what’s the story? The story is about 16 year old Janus Rose who is lonely and a loner. She works at her ailing mother’s computer recycler, but instead of destroying all the hard drives that come in, she recreates them online as new identities. When bad things start to happen to the real people behind the hard drives, she needs to stop the culprit before she becomes the next victim.

So you can see how the premise lends itself to a transmedia opportunity. That’s the first lesson. Ensure that you consider the transmedia elements right from story conception.

So what’s transmedia? It’s just a fancy way of saying storyworld, technically, going beyond one medium in which to tell your story.

So my series in total is 7 Twitter accounts, one blog (reflected on Tumblr), two websites, a Facebook page with SegaReader app, 7 graphic novel origin stories, and of course the books. The books are the ‘anchor property’ just like a TV Show like Supernatural has the anchor property of the show with the graphic novels, forums, blogs, etc. surrounding it.

It’s best shown--to see you have follow along on my blog because embedding doesn't work here!
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