MONSTERS: Part II of I Bring the Fire is on sale until Monday for only 99 cents
Bookbub will be advertising it today. It’s a big experiment. I’ve heard promotions of 2nd in series don’t do as well. However:
1. People often don’t read free books because they undervalue them. I had a lot more free downloads of Fire than follow up sales of Monsters and Chaos. I hope that people will purchase Monsters on a whim since it’s only 99 cents. Buying books makes people more likely to read them — I hope this will prompt some reading of both installments!
2. I’ve gotten a crazy amount of emails asking me when part II will come out. Which means there are a crazy amount of people too shy to email me. I’m hoping this will let people know that it’s out there.
3. Bookbub has 240K fantasy subscribers, I didn’t get that many downloads. I hope to reach people who were on vacation or otherwise occupied during the first promo.
I’ll let you know how this promo goes in about 7 days. That will give me some idea of how much Chaos sales have increased. Even if I don’t make my money back on the cost of advertising Monsters ($180—at 99 cents that means I’ll have to sell about 515 Monster ebooks), if sales of Chaos are higher than normal over the next week or two I’ll count it as a win.
UPDATE: As of 9 AM Central it’s on their site in the deals section. But the email and also their FB post alerting readers to deals isn’t out yet. So nervous…
UPDATE: As of 7:30 PM I just broke even. Definitely not as dramatic results as my ad for free download of Fire Part I, but it’s Sunday night and I tend to get a lot of buyers Sunday night/Monday AM. I expect I’ll make money from this venture. Also, Monsters has bolted up to #818 in the paid store.