Orange=Permafree I Bring the Fire Part I Wolves FREE downloads
Blue=Monsters: I Bring the Fire Part II sales

On September 29th I ran a sale of Monsters. Usually $3.99 I offered it for $.99 via Bookbub. I did this to:

To raise the rankings of I Bring the Fire Part I: Wolves—I hoped by a lot—and hopefully piggy-back on Amazon’s own ranking system. The higher your download position, the longer you stay up at the top—when you get into the top 100 people browsing Amazon are more likely to see your story and download it on a whim with no effort on your part.
Raise awareness of the existence of Monsters, Chaos, and In the Balance (I get a lot of emails asking me if there is more than just IBF Part I on a regular basis, even though I have a list of stories in the front and back of the book).
Boost sales—‘nuff said

The results—I did all these things, but not as much as I expected. The results have not been nearly as impressive as my first Bookbub promotion. That said, I will probably do this again. But I will make some changes:

I will advertise the 99 cent promo at EVERY free advertising site I possibly can. See my master list for places where you can advertise for free (or almost free). I never made it past #111 on the Amazon sales ranking. If I had made it above 100, to the top 20 for instance, I would have stayed higher in the rankings a lot longer.
I will piggy back on the boost I get from the Bookbub 2nd book blast by advertising the first book on every free site as well. If you look at the chart above, IBF Wolves didn’t really shoot up the charts until, quite by accident, ENT advertised it. But I didn’t get up into the top 100. Sigh.

Overall, glad I did it. It has helped sales.  The chart above lies a little too—I have an anthology out now that allows people to download and purchase I Bring the Fire Parts I, II, and III all at once for 50 cents off the price of doing so separately. It’s been more successful than I anticipated—but dragging down sales of II & III!