Originally posted on The Huffington Post:

I'll never forget the moment I first heard the word "fratire." I was on the phone with Warren St. John answering some follow-up questions for his piece on me and Maddox that was to run in the NY Times Style Section. I am paraphrasing, but I think the conversation went like this:

Tucker "So Warren, you going to give our fledging genre a cool new name?"

Warren "Yeah, I was thinking of calling it 'fratire."

Tucker "Great Holy Jesus. Warren, that is awful...