How clever is this video?




I love these innovate marketing campaigns.  This reminds me of the magic I see happening when I watch my 13 year old son, who has suffered from undiagnosed dyslexia until the beginning of this year, pick up a book for the first time and be dragged into the story and refuse to stop reading even for dinner. He's discovering the doorway to worlds.

There is magic in the pages of some books that is beyond the words on the page. I know the web and the smart phones and Facebook and Twitter are all fascinating.  I am with you there. But don't forget books, they were our friends and our companions who drew us away and gifted us with worlds long before Steve Jobs pulled the Apple iPod out of his jean's pocket and showed us the future.
Hachette will be running substantial giveaways across their owned platforms and readers will have the chance to win $1,000 worth of books each Wednesday in the lead up to Christmas. So, I would like them on Facebook or follow on Twitter @HachetteAus  and check out the giveaways.  Sign up here with Hachette  so that you can stay up-to-date with all their competitions and fabulous books. They are one of my favourite publishers.
Hachette Australia publishes high quality fiction and non-fiction for both adults and kids, spanning diverse genres and local and international imprints and good storytelling is always at the core of what they do.