For most of us, promo is the least favorite part of the writing process, even ranking under revision and agent pitches. For me, there's really nothing that comes naturally about selling—so I've had to work at it. Publishers expect it, and with the competitive nature of the book market today, it's really a necessity if you want to keep your books on the shelf.

I've promoted books from tiny publishers to very large ones. For a list of tips, please pop over to Hart Johnson's blog...