Sumo stable in Tokyo, Japan: you don't need to be a superstar to use the Superstar Effect.

The following is a guest post by Cal Newport, MIT Ph.D and all-around whiz on competing against the odds.

His discussion — and suggested uses — of the "superstar effect" and corollary are mirrored in what I tell first-time start-up founders:

Most of the time, it's not enough to be better. You need to be different.

Enter Cal Newport…

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