There was a thread on our authors' Google Group yesterday dealing with sales and that sort of thing, and one of the writers, Nick Hanson, mentioned an advertising dictum:  "never give the public what they want; give them what they don't know they want."  And for some reason (snort), I was reminded of Hermione Gingold as Mrs. Shinn in The Music Man saying "She advocates dirty books!"

Chaucer!

Rabelais!

Balzac!

I just loved the way she said "Baaalzac!" in that growly rusty voice of hers, as though ...