It's been a while since we've done a Monday Marketing. Last time, we talked about the Marketing Mix - the 4 P's & 4 C's of marketing, which all revolve around the Target Customer.
I said we'd get into the first P - Product today, but I lied. After reading that post, I realized that we needed to spend a little more time on the Target Customer. It's the most important part of the Marketing Mix, after all, because without a customer - a reader, a buyer, a spouse or child or employer - there's no ...