There is an art and science to getting blog posts to travel like wildfire.

This post will look at both, based on number crunching with 281 posts, 39,000+ comments, and almost 2,000,000 click-throughs via my Twitter profile and Facebook fan page in the last six months.

Here's what I've found to work well…

In this context, more than anything else, the "art" is coming up with good headlines.

I presented the above slide to a Fortune 100 company that wanted to encourage employees to blog....